Breaking the Rules: The Printed Face of the European Avant Garde 1900 - 1937
- Artist: Various
- Published: 2007
- Publisher: The British Library, London
- Edition: First
- Format: Hardback
- Height: 26cm
- Pages: 176
- Illustrations: Colour and black and white illustrations throughout
£25.00£8.95
Add to basketBreaking the Rules: The Printed Face of the European Avant Garde 1900 - 1937
Between 1900 and 1937 the avant garde consisted of a series of overlapping movements, such as Cubism, Expressionism, Futurism, Dadaism, Constructivism and Surrealism. Because of its very nature, the avant garde was denied traditional modes of communication and exhibition, so participants became adept at finding alternative outlets, publishing their own manifestos, poetry, magazines and books, and creating new genres, such as the artist’s book and the photo-book. These frequently employed innovative design and typography, still influential today. Such groups were often synonymous with specific magazines and this period was the last one in which the printed format was the primary mode for communicating information; film and broadcasting were ready to take over.
This book focuses on the printed work of avant-garde participants, demonstrating its importance to the various groups and the way in which printed works helped to disseminate information and ideas internationally. In addition, around 30 cities of particular importance to the avant garde are featured, and their artists and contributions are described in depth.
The book contains around 100 illustrations in both colour and black-and-white of the range of avant-garde printed work, giving a unique insight into a little-studied aspect of the avant garde.

